“I try to not overlook things that might have some value.” “Like when the police set up a tip line, 95% of the tips they’re going to receive are garbage from people that don’t have anything, but there may be a good one in there,” he says. He has become so well-known that everyday people now reach out to him with tips for possible future lawsuits, he says. Sheehan filed six other suits that month, and in the months since, he has filed at least 70 more, at a rate of about three per week. He said Snack Pack pudding - which is advertised as being “made with real milk” - misled consumers because it is made with fat-free skim milk.Īnd that was just May 2021. He accused Coors of suggesting its pineapple-and-mango-flavored Vizzy Hard Seltzers are sources of Vitamin C “nutritionally-equivalent” to actual pineapples and mangos. The breadth and pace of Sheehan’s efforts are remarkable: He filed suit against Frito-Lay alleging it didn’t use enough real lime juice in its “hint of lime” Tostitos. “I guess I’ve always been the type who would become annoyed never liked it when companies cheated people for small amounts it would be difficult to recoup,” Sheehan told NPR this week. His prolificacy has almost single-handedly caused a historic spike in the number of class action lawsuits against food and beverage companies - up more than 1000% since 2008 - in an effort that has vexed food companies and won respect from consumer advocacy groups. In recent years, Sheehan has filed more than 400 lawsuits targeting products in almost every aisle of the grocery store, all alleging that corporations are misleading consumers with claims on advertising and packaging that, Sheehan says, don’t hold up to scrutiny. These suits and scores of others were all filed by the same lawyer, a New York-based plaintiffs’ attorney named Spencer Sheehan. This week, it was strawberry Pop Tarts - with a lawsuit claiming damages over Kellogg’s “deceptive” marketing of its pastries that contain just as much apple and pear as strawberry.īefore that, there were the fudge lawsuits, with their claims against Keebler and Betty Crocker and others over “fudge” cookies and baking mixes that contained no milkfat.Īnd of course, the 120 or so vanilla lawsuits, each alleging that consumers have been duped by companies marketing “vanilla” products that contain little to no actual vanilla bean.
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